Entertainment Zone Business Enrollment
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The Entertainment Zone is not just for restaurants and bars! The Promenade allows a range of businesses to serve alcohol, all of which are welcome to join the Entertainment Zone. This ranges from the typical restaurant and bar to retail and pop-up experiences.
To participate, businesses must apply and complete a Participation Agreement with the city, including complying with the following program steps described below.
Continue the Process:
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Step 1: Obtain alcohol license and permit
+ -Businesses that have not done so already will need to obtain an alcohol license from the California Department of Alcoholic Beverage Control (ABC) and an alcohol permit from the city of Santa Monica.
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Step 2: Notify ABC
+ -Submit an Entertainment Participation Notification with ABC, including your ABC License Number(s) for each location at the Entertainment Zone Participation Notification webpage.
*Retain the ABC notification confirmation email for submittal in Step 4 below.*
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Step 3: Complete both parts of the mandatory Entertainment Zone training
+ -Part 1: Alcohol Aware Retail Training by Santa Monica Police Department
Part 2: Bystander Intervention Training by UCLA Health
Initial training took place May 28 at 1212 Third Street Promenade. Additional training opportunities with date and location to be determined. If interested, please email ezsm@santamonica.gov to request notification of future training opportunities.
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Step 4: Submit your Entertainment Zone participation packet
+ -Download and complete the Santa Monica Entertainment Zone Participation Agreement form.
Submit your signed agreement in PDF format via email to ezsm@santamonica.gov, along with your ABC notification confirmation (referenced in Step 2).
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Step 5: Pick up complimentary wristbands for Entertainment Zone program launch
+ -Email ezsm@santamonica.gov to schedule an appointment to pick up your complimentary wristbands from City Hall East. Appointments may be scheduled for Mondays or Thursdays beginning June 4.