Entertainment Zone Essential Rules

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Rules for Visitors

Visitors must follow these five essential rules of the Entertainment Zone: 

  1. You must be 21+ and wear an official wristband to enjoy alcoholic drinks to-go  
  2. Only alcoholic drinks purchased from participating businesses are allowed  
  3. Alcohol taken to-go must be in a non-glass, non-metal container   
  4. Finish your drink before exploring another bar, restaurant, or shop
  5. Enjoy your alcoholic beverages within the Entertainment Zone boundaries 

Rules for Businesses

Participating businesses must follow these four essential rules of the Entertainment Zone: 

  1. Receive approval from the city of Santa Monica and the California Department of Alcoholic Beverage Control
  2. Check IDs to ensure customers are 21+ years of age 
  3. Provide participating customers with official wristbands and to-go cups for drinks carried off-premises 
  4. Display signage with the EZSM rules.  

Boundaries for the Entertainment Zone include the Promenade between Wilshire Boulevard and Broadway (1200 to 1400 blocks). Beverages may not be brought outside of this area.

Entertainment Zone Boundaries

Beverages must be consumed on the Promenade between Wilshire Boulevard and Broadway (1200 to 1400 blocks).

Promenade Area Map of Santa Monica highlighting Third Street beginning at Wilshire Boulevard and ending at Broadway